SNOWGOOSE HAMPERS CAMPAIGN
RESPONSIBILITIES
pitch + creative concept + mock-up design
booked execution + shoot concept + art direction + retouching + graphic design + finished art + typography
+ project management + implementation
+ project management + implementation
THE BRIEF
Snowgoose premium hampers wanted to communicate the superior quality and artisanal origins of their produce.
We invited the Gourmet Traveller audience to indulge themselves and their loved ones in hampers worthy of their attention based around key timings throughout the year. Incredible delights are presented in a series of four luxurious still life shots capturing Winter Luxury, Summer's best produce, sweet Easter delights and rich Father's Day indulgence.
The campaign was extended online with a series of banner ads that highlighted gifting and celebration at key timings throughout the year.
Snowgoose premium hampers wanted to communicate the superior quality and artisanal origins of their produce.
We invited the Gourmet Traveller audience to indulge themselves and their loved ones in hampers worthy of their attention based around key timings throughout the year. Incredible delights are presented in a series of four luxurious still life shots capturing Winter Luxury, Summer's best produce, sweet Easter delights and rich Father's Day indulgence.
The campaign was extended online with a series of banner ads that highlighted gifting and celebration at key timings throughout the year.
MAGAZINE TITLES
Australian Gourmet Traveller
Australian Gourmet Traveller
